Announcement is part of the recent strategic partnership signed between Aleris Animal Nutrition and the Nutriplan Group aiming to expand the participation of Aleris nutritional solutions to Mexico and the region

The partnership signed with the Nutriplan Health and Animal Nutrition Group (Pachuca de Soto, Hudalgo/Mexico) was Aleris's bet with a view to expanding its participation in the animal and pet nutrition market in Central America. “We have maintained operations in the region for six years, but now, with this announcement we will strengthen and expand our presence through our partner who has been operating in the segment for 35 years”, highlights the CEO of Aleris, Daniel Nazarian de Morais.

At the head of this partnership and responsible for Aleris México is General Director Ivonne Escobosa-Bustindui, a professional with solid experience in the regional market. For her, the partnership is born with an extremely promising future given all the differences contained in the Aleris portfolio, a company that, in her assessment, is supported by multispecies technological solutions. “Now we will be the arm of Aleris for Mexico, a company focused on innovation. We will expand our participation through a differentiated portfolio, such as the Provillus line”, celebrates the executive.

The Provillus line, launched in 2021, is considered a new class of products in the animal nutrition market, because it has an exclusive technology, MAC (Microbiota Activating Compounds), synergistic combinations of compounds capable of beneficially modulating the intestinal microbiota of animals based on MAP (Modulation Advanced Program), an artificial intelligence (AI) service that uses Big Data to identify and correlate the profiles of each animal aimed at healthiness and well-being composed of four presentations: Provillus ST , 4Pet, 4Poultry and 4Pig.

“A line that embodies Aleris’ differentiators and will provide benefits for our market. This is because this line acts specifically to modulate the microbiota aiming at multispecies animal performance and well-being”, highlights Ivonne.

Furthermore, for the executive, products from the Cultron line as well as other Aleris solutions will be decisive for the success of this venture and results to come. “These are products with high approach technological and will draw the attention of the main decision makers in the production chain and pet industry to our region”, predicts Ivonne and concludes: “our future will be promising.”

About Aleris – Founded in 2012, Aleris is a national company specializing in animal nutrition, committed to offering natural solutions for maximum performance and animal health in different species of livestock interest, sports and companionship. Currently, the company operates globally, exporting products to 29 countries, has more than 30 direct employees and subsidiaries in the United States, Mexico and Portugal.